Do You Know Which Generation Buys The Most Books?

If you thought the answer is baby boomers (who used to hold the title), think again. A thought-provoking article from the Christian Science Monitor reveals that Gen Y (those born between 1979 and 1989) just may be the most book-buying generation alive today.

The Monitor reports:

The details, according to the Sacramento Bee’s reporting: baby boomers’ share of book expenditures fell from 30 percent in 2010 to 25 percent in 2011, while Gen Y’s expenditure grew from 24 percent in 2010 to 30 percent in 2011 – a near-mirror-image swap. Not as surprising, about 43 percent of Gen Y’s purchases are geared toward online book buying, ”adding momentum to the industry shift to digital,” according to the report.

If they haven't already, I'm sure it won't be long before publishers adapt to this shift.